Blog

5 major e-commerce trends in 2022

Today, online stores thrive as they have never been before. E-commerce businesses are continually looking for new ways to attract online shoppers and grow sales. One of many keys to success lies in following current market trends. That’s why, in this article, we will take a closer look at five...

What do you need to know about marketing automation?

Marketing nowadays has become as demanding as ever before; with the constantly developing technology and rising customer expectations, businesses are striving for tools and techniques which can make their services more efficient and satisfying. There are many ways in which marketers try to...

A thorough guide on how to build a recommendation engine

The use of recommendation engines is ubiquitous nowadays. Many companies are constantly improving their algorithms to make accurate individual recommender systems. Facilitating the user's journey by offering a personalized offer also builds customer loyalty by anticipating their needs. For the...

What do you need to know about AI in marketing?

Artificial intelligence and machine learning are two disciplines that substantially transformed many sectors and industries. Among them, marketing is one of the essential ones. Thanks to marketing artificial intelligence, companies can conduct more effective and accurate marketing campaigns....

All there is to know about e-commerce personalization in 2022

Personalization is likely the best way to achieve the e-commerce’s sector holy grail – customer loyalty. Having loyal, returning customers means that you can steadily grow your business. In this article, we will show you how you can introduce e-commerce personalization to your online store and...

What do you need to know about personalization?

Marketing uses a variety of strategies which purpose is to help companies attract as many customers as possible. The role of most of these strategies is also connected with building strong relationships with customers. Today, we’re going to show you one of the most effective customer...

The most effective customer engagement strategies to use in 2022

Customer engagement is one of the buzzwords of the modern business world. And for a reason – having customer engagement enables you to grow your business, sell more, and even introduce new products and services. In this article, we’re going to show you four bulletproof customer engagement...

E-commerce Automation in 2022: What it is and how does it work?

Running an e-commerce store is much work, but you already know it. You experience it every day, from marketing and communication to fulfillment and shipping, not to mention all these repetitive tasks, returns, and customer management. And everything else in between. Unfortunately, sometimes it...

Deep learning and machine learning for video

Today, video data is virtually everywhere – from YouTube videos to quality control and surveillance. Intelligent algorithms help us create, analyze, and process video data just like it happens with any other type of digital information. In this article, we will show you how two AI-related...

Recommendation system algorithms: An overview

Recommendation system algorithm – understand and fulfill your customers’ needs The success of every online company lies in understanding users’ needs and answering them. One of the ways to achieve that goal is through recommendation algorithms that learn user preferences and, based on that...

Machine learning recommendation systems: Introduction

Recommendation system machine learning – improve the accuracy of your product suggestions Today, recommendation systems are in a multitude of places and online services. They are common in video streaming platforms, online stores, marketplaces, and even social media platforms. That’s because...